Mission
Our Mission is to create a movement that helps reduce overall meat consumption by 20% to have an immediate impact on ourselves our environment and our planet, by inspiring people to join a collective experience of giving up eating meat for a short amount of time.
If 10 Million people give up meat for 40 Consecutive Days, we will:
Save 4.8 billion lbs of CO2 emissions
(6,000 lbs per person, per year)
Save 500 billion gallons of water
(444,000 gal per person, per year)
Save 2.7 billion lbs of grain
(3,333 lbs per person, per year)
Save 74 billion sqft of land from deforestation
(66,216 sqft per person, per year)
Do you want to be part of the largest citizen-led movement to address climate change just by changing your diet for 40 days?
Global Impact
You don’t have to become a vegetarian or a vegan to have huge impact on the planet. By eating less meat, you will become healthier and so will our climate! This is a global challenge, a collective citizen-led movement that promises to be fun and empowering for everyone involved. Even 20% less factory-farmed meat consumption will have a substantial global impact.
★ The average American eats 222.2 lbs of factory farmed beef per year.
Greenhouse Gas
Did you know that globally 14.5% of all greenhouse gases is produced by livestock and their byproducts? That’s more than total emissions by all cars, trains, ships and planes combined.
Water
Did you know that 1 lb of factory farmed beef takes approximately 2000 gallons of water to produce on average? That’s enough water to take over 116 showers. Or in other words 1 cheeseburger takes 660 gallons of water to produce, which is the equivalent of 412 toilet flushes.
Land & Grain
Did you know that over 70% of the Amazon Rainforest is destroyed for animal agriculture including feed crops like grains for the animals?
